Fermentable Sugar presented about 50 possible company names to the client, who sells all-premium natural sunflower seeds. The client selected Chinook Seedery out of the options. A Chinook is a warm wind that blows across the western part of North America, a prime location for growing sunflowers to harvest their seeds.
We needed a brand that would reflect the high-quality sunflower seeds, and would stand out on supermarket & convenience store shelves. We used the sunflower as a jumping off point for Chinook’s visual branding. The addition of a blue ribbon complements the orange and red of the sunflower design while adding contrast between the elements.
We conducted a thorough analysis of Chinook’s competition and identified some ways their packaging could differentiate itself on the shelves. Meetings in the stores Chinook is selling into were an integral part of the process. We developed a design for 4.7 ounce stand-up pouches with a clear window to allow the sunflower seeds to be seen by consumers. Each flavor’s design could be relatively similar for all of Chinook’s styles to keep the printing costs down. Each flavor has a distinctive color change along the top stripes and behind the flavor style to give each style a unique look. We also took the design for these larger bags to make very small 1.5 ounce trial size bags, too.
Look for Chinook Seedery sunflower seeds on the shelves of your favorite upscale supermarkets in the spring of 2014.
A fully custom brand website built on WordPress helps consumers and wholesalers learn more about Chinook’s line of all-natural premium sunflower seeds. ChinookSeedery.com was developed to complement to the strong stand-up pouch packaging we designed. As such, the visual elements of the website are very similar to the packaging. When a consumer visits the website and then heads to their local store where Chinook Seedery sunflower seeds are sold, they’ll instantly recognize the packaging. WTF Marketing is handling the back-end development.
Company Car Vinyl Wrap
Chinook Seedery’s Founder (and Chief Seed & Enthusiast) Mark Pettyjohn came to Fermentable Sugar to develop a custom vinyl wrap for his company car, a Land Rover LR3. The distinctive shape of a Land Rover allowed us to wrap his truck in a very bright design that’s similar to the other visual branding that we developed for Chinook Seedery. Look for his truck around the Denver region.
Trade Show & Festival Design
Chinook asked for some banners to be used in industry trade shows and for consumer festivals. We took their iconic visual identity to develop a set of two banners that could be used for each instance.