Professor Peter McGraw does a lot of things. He’s a tenured professor of Marketing & Psychology at the University of Colorado. His TEDxBoulder talk has nearly a million views (we did all the slide design for him, too). He’s a behavioral scientist who founded the Humor Research Lab (aka HuRL). He’s traveled the world searching […]
Client: Peter McGraw
Peter McGraw & Joel Warner traveled the world throughout 2012 researching what makes things funny around the globe. They turned their experiences into a book, chronicling their travels & findings. Calling their book The Humor Code, Pete & Joel needed visual branding, business cards and a website to keep their fans up-to-date on their travels. […]
We worked directly with Peter McGraw to develop the presentation slides for his 2010 TEDxBoulder talk “What Makes Things Funny”. Viewed nearly 1,000,000 times online, this funny and scientific talk outlines Peter’s “Benign Violation Theory”.