Client: Peter McGraw

Solo Clubs Website

Solo Clubs Website

Peter McGraw is a fre­quent col­lab­o­ra­tor of ours, and he came to us with a spe­cif­ic vision. Pete is a jack-of-all-trades, or what­ev­er you would call some­one who is even more than that. He’s a pro­fes­sor, humor researcher, book writer, world trav­el­er, keynote speak­er, pod­cast­er, and now he’s the founder Club­house Clubs that have member […]

Peter McGraw Website

Peter McGraw Website

Peter McGraw is a mul­ti-tal­en­t­ed human being. He’s a pro­fes­sor, an author, a keynote speak­er, a humor researcher, a pod­cast­er, a world trav­el­er, and so much more. We worked togeth­er to build a new web­site that would show­case his many spe­cial­ties, espe­cial­ly his prowess as a keynote speak­er and his 2020 book Shtick To Business: […]

Funny or True? Game Show Branding

Funny or True? Game Show Branding

Pro­fes­sor Peter McGraw does a lot of things. He’s a tenured pro­fes­sor of Mar­ket­ing & Psy­chol­o­gy at the Uni­ver­si­ty of Col­orado. His TEDxBoul­der talk has near­ly a mil­lion views (we did all the slide design for him, too). He’s a behav­ioral sci­en­tist who found­ed the Humor Research Lab (aka HuRL). He’s trav­eled the world searching […]

The Humor Code Branding

The Humor Code Branding

Peter McGraw & Joel Warn­er trav­eled the world through­out 2012 research­ing what makes things fun­ny around the globe. They turned their expe­ri­ences into a book, chron­i­cling their trav­els & find­ings. Call­ing their book The Humor Code, Pete & Joel need­ed visu­al brand­ing, busi­ness cards and a web­site to keep their fans up-to-date on their travels. […]

Peter McGraw — What Makes Things Funny? TEDxBoulder 2010

Peter McGraw — What Makes Things Funny? TEDxBoulder 2010

We worked direct­ly with Peter McGraw to devel­op the pre­sen­ta­tion slides for his 2010 TEDxBoul­der talk “What Makes Things Fun­ny”. Viewed near­ly 1,000,000 times online, this fun­ny and sci­en­tif­ic talk out­lines Peter’s “Benign Vio­la­tion The­o­ry”. [arve url=“https://www.youtube.com/watch?v=ysSgG5V-R3U”]