Colorado Rare Beer Tasting
Fermentable Sugar works with the Rackhouse Pub annually to present the Colorado Rare Beer Tasting. Happening during the week of the Great American Beer Festival, we bring about 30 Colorado breweries together to put on a festival featuring only rare beers.
For the 2012 event, we found a 19th century circus side show poster that was in the public domain and usurped it to fit our needs. This poster, paired with our aggressive social marketing sold out the Rare Beer Tasting more than a week before the event.