We art directed New York-based illustrator Jaclyn Vecchitto to achieve a fun design for StillWest Brewery & Grill’s 2019 Oktoberfest celebration. I worked with the client to develop a creative brief that we sent to Jaclyn, who gave us a number of sketches to pick from before moving to a final. We ultimately wanted to […]
Project Type: Apparel
Art directed Colorado-based Illustrator Dawn Beacon to achieve a fun design for an employee flag football game on Thanksgiving 2018. Fermentable Sugar LLC did supplemental design, as well as ensuring we could print this design with only 4 colors on a gray shirt.
Painstakingly converted the original 2x4 Imperial IPA character art (drawn by Kelly Halpin) to be infinitely resizable, and then applied the design to a specific apparel template. We also used the original artwork to develop a back design, since nothing existed. Worked with apparel company Tipsy Elves to refine design and art direct their manufacturer […]