Originally situated “in the bosom of Stranahan’s Colorado Whiskey Distillery”, The Rackhouse is a Denver restaurant now located in the trendy RiNo neighborhood in Central Denver. A rackhouse is the location of a distillery where they age whiskey in charred White American Oak barrels. Fermentable Sugar developed retro branding that reflected the Rackhouse Pub’s unique […]
Project Type: Branding
Funny or True? Game Show Branding
Professor Peter McGraw does a lot of things. He’s a tenured professor of Marketing & Psychology at the University of Colorado. His TEDxBoulder talk has nearly a million views (we did all the slide design for him, too). He’s a behavioral scientist who founded the Humor Research Lab (aka HuRL). He’s traveled the world searching […]
Bierstadt Lagerhaus Branding
Bierstadt Lagerhaus is a brewery in Denver. The brewers are the very capable Bill Eye (former head brewer at Dry Dock and owner/brewer at Prost Brewing), Ashleigh Carter (formerly at Dry Dock & Prost), and Chris Rippe (formerly of Flying Dog Brewery & proprietor of The Rackhouse). Visual Branding Once it was decided that Bill, […]
International 2x4 Day
Low cost but professional branding for Melvin Brewing centered around their iconic 2x4 Imperial IPA. 2x4 Day celebrates their most famous beer. This branding was made into stickers and patches.
Goldspot Brewing Company Branding
I was approached by Goldspot Brewing Company to do branding work for them. Now open at 50th and Lowell in the Berkeley Neighborhood of Denver (near Regis University), Fermentable Sugar worked with Matt Hughes & Alex Sward from Goldspot to identify what iconography they wanted to use in their logo. The brewery name comes from […]
The Humor Code Branding
Peter McGraw & Joel Warner traveled the world throughout 2012 researching what makes things funny around the globe. They turned their experiences into a book, chronicling their travels & findings. Calling their book The Humor Code, Pete & Joel needed visual branding, business cards and a website to keep their fans up-to-date on their travels. […]
Colorado Distillers Festival Branding
The Colorado Distillers Festival was an annual event held at The Rackhouse Pub. We invited all members of the Colorado Distillers Guild and donated a portion of the proceeds back to the guild. Fermentable Sugar was responsible for developing all marketing materials for the event, promoting it in both print and on social media, as […]
Chinook Seedery Branding
Name Ideation Fermentable Sugar presented about 50 possible company names to the client, who sells all-premium natural sunflower seeds. The client selected Chinook Seedery out of the options. A Chinook is a warm wind that blows across the western part of North America, a prime location for growing sunflowers to harvest their seeds. Visual Branding The […]
Alembic Media, LLC Branding
Branding project for Alembic Media, a boutique media firm that specializes in bespoke written communications for the Marine and Outdoor industries based in Seattle, Washington. Alembic was interested in a sailing-themed visual identity that could also be construed as an abstracted A. Other proposed branding designs
A‑LAN Computing Solutions
Visual identity for A‑LAN Computing Solutions, a Colorado-based IT & Technology solutions consultancy. We worked with A‑LAN to develop branding that simultaneously had an A in it, as well as part of a Jewish star. At the time it was developed, A‑LAN’s business catered mainly to the Jewish community.