Strange Days Beer Festival
Event Marketing & Promotion
Recently Colorado craft brewery Strange Brewing Company revealed that they were the target of a frivolous trademark infringement lawsuit brought by a Massachusetts homebrewing store. The Rackhouse Pub was approached by Grimm Brothers Brewery about being the host venue for a beer festival where all proceeds would be donated to Strange Brewing Company – monies earmarked specifically for their legal defense.
Fermentable Sugar was brought in to coordinate all marketing for the festival. We set up a page at the Rackhouse Pub’s website for more information and to purchase tickets to the festival.
Promotional Documentary Video
We also went to Strange Brewing Company to interview Tim Myers about the lawsuit as well as the response from Colorado’s brewing community.