Professor Peter McGraw does a lot of things. He’s a tenured professor of Marketing & Psychology at the University of Colorado. His TEDxBoulder talk has nearly a million views (we did all the slide design for him, too). He’s a behavioral scientist who founded the Humor Research Lab (aka HuRL). He’s traveled the world searching for what makes things funny and writes books about his experiences. Has hosts a few different podcasts. Pete is also a snappy dresser and all around fun guy.
He also hosts a live game show called Funny or True? The game show pits 2 comedians and 2 scientists together to determine who is “funniest” and who is most “truthiest”. The host asks a number of questions that the contestants answered ahead of time, and studio audience votes with their phones in real-time to see who gets the points. But really it’s just an opportunity to screw around on your phone for a few hours while people on stage make fun of each other.
We developed this branding on a low budget and were going for something that would look good on a 100 foot screen behind the stage.