We were approached by Lisa Poskanzer & Improv 2 Improve (i2i) to redevelop their website as they started to ramp up marketing & PR for i2i’s Social Emotional Learning educational games. These very quick games are meant to be played throughout the day and provide much-needed “brain breaks” for students and teachers. We built an e‑commerce oriented website geared towards selling their game packs to teachers and school administrators. Part of the website is providing a free game that teachers can learn and play in their classes nearly immediately. Much of the site is automated so that i2i can focus on their students and not on maintaining their website. The site is automated with mailing lists and marketing funnels to help a prospective customer learn more about the program (and allows us to track our effectiveness). Once a customer purchases the program, they gain access to a password protected members area that has more content for them to be more effective in the classroom. The members area has blog posts, technical videos about how to play the games, a link to a private Facebook page for members, and more.