We redeveloped Inland Island Yeast Laboratories website in 2021. We built their previous site, and while it was still running after 6 years, it was showing signs of aging, so we used this opportunity to substantially upgrade the functionality of the website. The site was redesigned from the ground up with a focus on customer usability. We overhauled most every aspect of the site. We worked with Start Anywhere Media to overcome a number of technical hurdles to make the customer experience as smooth as possible. The resulting site is easy to maintain, very powerful for customers to identify and order the various strains that Inland Island carries, and very dynamic.
Inland Island carries nearly 100 different yeast strains, and has the ability to bank custom strains for customers. The Yeast Library was built with a focus on the future, and as such we have the ability to easily add yeast strains and update the yeast strain pages with a minimum of effort. The main yeast library page was built to allow customers to sort & find yeast strains based on different categories, flocculation, and alcohol tolerance. We even set up a list of different beer styles, and customers can click on the type of beer they’re interested in brewing and the website will show a list of recommended beer styles. The main yeast library page is dynamic, so when we adjust or add yeast strains, this page updates automatically without the client needing to do any other work.
The yeast strain pages are also dynamic and built on a single template, so we can adjust all the yeast strain pages by simply editing one template. This results in an efficient website to update & maintain over time. We developed an easy-to-read table with the critical details for each strain, buttons to show which beer styles the yeast strain would be ideal to use in the fermentation process, and equivalent strains from competitors in the same industry. Clicking on the “order” button on the page also auto-populates the yeast strain field on the order page, further streamlining the ordering process.
Different breweries require different volumes of yeast to pitch into their brews, so there is no “one size fits all” solution for specific ordering yeast. We developed a highly customized order form for Inland Island that leverages all sorts of dynamic data and mathematical calculations to customize each pitch of yeast for a brewer’s specific requirements.
We added the ability to order up to 10 yeast strains in one form using a repeating nested “mini form”. The mini form dynamically updates the Yeast Strain dropdown based on the currently available options in the Yeast Library, further simplifying the client’s requirements to keep the form current. Additionally we use some complex mathematical calculations to simplify the ordering process for the client, and minimize Inland Island’s ned to reach out to customers to ask the same questions over and over. A really fun part of this was developing conditional logic in the mini form so that a customer can input either a Specific Gravity or Plato of their beer without needing to enter the type of units. The form will automatically recognize the type of input and do all the calculations behind the scenes to develop a “Calculated Order Size” which is what Inland Island recommends (but the customer can enter their own Order Size.
On top of all of this customization, we implemented 3 different scheduling calendars (for pickup, courier delivery, or overnight shipping) that restrict the lead time to grow and perform QA testing on each batch.
Yet another rub in the complexity of this updated website was giving customers the ability to register for accounts. Upon confirming their registration, customers are able to enter their brewery details once and then those details will pre-populate into the order form, further reducing the time it takes to make an order. Brewers can even enter two different delivery locations since some brewers have multiple places they brew. Registration also gives Inland Island’s customers the ability to go back through their previous orders, and even to search for specific orders.
We redeveloped the Inland Island Yeast Cell Count Calculator with a specific focus on usability. Again, we leveraged the power of mathematical calculations to perform a number of behind the scenes calculations to help brewers determine if their yeast is viable to be re-pitched, as well as some critical information pertaining to volume & mass of the repitching. This form is easy to understand and use, and the results are organized, clear, and easy to read.