We worked directly with Peter McGraw to develop the presentation slides for his 2010 TEDxBoulder talk “What Makes Things Funny”. Viewed nearly 1,000,000 times online, this funny and scientific talk outlines Peter’s “Benign Violation Theory”. [arve url=“https://www.youtube.com/watch?v=ysSgG5V-R3U”]
Archives: Work
The Humor Code Branding
Peter McGraw & Joel Warner traveled the world throughout 2012 researching what makes things funny around the globe. They turned their experiences into a book, chronicling their travels & findings. Calling their book The Humor Code, Pete & Joel needed visual branding, business cards and a website to keep their fans up-to-date on their travels. […]
Film on the Rocks 2013
Pre-Film Video Ad Ads like this were customized to play before each film. We worked with wonderful professional voiceover actor Heather Capri to update the video ad with a fun snippet of audio that would relate to the movie, as well as relate to the people who bought tickets for the movie. Without a budget to […]
Colorado Distillers Festival Branding
The Colorado Distillers Festival was an annual event held at The Rackhouse Pub. We invited all members of the Colorado Distillers Guild and donated a portion of the proceeds back to the guild. Fermentable Sugar was responsible for developing all marketing materials for the event, promoting it in both print and on social media, as […]
ChinookSeedery.com
Save Our Strange Beer Festival
Documentary Video We filmed and edited this documentary about Strange Craft Beer Company and their founder & owner Tim Myers. [arve url=“https://www.youtube.com/watch?v=FHJviyIqjs4”] Other Event Marketing efforts Helped organize & promote the Save Our Strange Beer Festival at the Rackhouse Pub, to help Strange Craft Beer Company to fight a frivolous lawsuit brought against them. The sold […]