Archives: Work

Peter McGraw — What Makes Things Funny? TEDxBoulder 2010

Peter McGraw — What Makes Things Funny? TEDxBoulder 2010

We worked direct­ly with Peter McGraw to devel­op the pre­sen­ta­tion slides for his 2010 TEDxBoul­der talk “What Makes Things Fun­ny”. Viewed near­ly 1,000,000 times online, this fun­ny and sci­en­tif­ic talk out­lines Peter’s “Benign Vio­la­tion The­o­ry”. [arve url=“https://www.youtube.com/watch?v=ysSgG5V-R3U”]

The Humor Code Branding

The Humor Code Branding

Peter McGraw & Joel Warn­er trav­eled the world through­out 2012 research­ing what makes things fun­ny around the globe. They turned their expe­ri­ences into a book, chron­i­cling their trav­els & find­ings. Call­ing their book The Humor Code, Pete & Joel need­ed visu­al brand­ing, busi­ness cards and a web­site to keep their fans up-to-date on their travels. […]

Film on the Rocks 2013

Film on the Rocks 2013

Pre-Film Video Ad Ads like this were cus­tomized to play before each film. We worked with won­der­ful pro­fes­sion­al voiceover actor Heather Capri to update the video ad with a fun snip­pet of audio that would relate to the movie, as well as relate to the peo­ple who bought tick­ets for the movie. With­out a bud­get to […]

Colorado Distillers Festival Branding

Colorado Distillers Festival Branding

The Col­orado Dis­tillers Fes­ti­val was an annu­al event held at The Rack­house Pub. We invit­ed all mem­bers of the Col­orado Dis­tillers Guild and donat­ed a por­tion of the pro­ceeds back to the guild. Fer­mentable Sug­ar was respon­si­ble for devel­op­ing all mar­ket­ing mate­ri­als for the event, pro­mot­ing it in both print and on social media, as […]

Save Our Strange Beer Festival

Save Our Strange Beer Festival

Doc­u­men­tary Video We filmed and edit­ed this doc­u­men­tary about Strange Craft Beer Com­pa­ny and their founder & own­er Tim Myers. [arve url=“https://www.youtube.com/watch?v=FHJviyIqjs4”] Oth­er Event Mar­ket­ing efforts Helped orga­nize & pro­mote the Save Our Strange Beer Fes­ti­val at the Rack­house Pub, to help Strange Craft Beer Com­pa­ny to fight a friv­o­lous law­suit brought against them. The sold […]