Peter McGraw is a multi-talented human being. He’s a professor, an author, a keynote speaker, a humor researcher, a podcaster, a world traveler, and so much more. We worked together to build a new website that would showcase his many specialties, especially his prowess as a keynote speaker and his 2020 book Shtick To Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Peter provided me with many hundreds of portraits he had taken recently, and that allowed us to have many visual options for this self-promotional website. Peter also provided me with a very complete and thoughtful content document that clearly laid out the site map and written content for each page. We worked very closely together over a few weeks to develop this professional website.