PurposeBuilt Brands is the parent company of nearly a dozen different brands, all dedicated to keeping surfaces and people clean. Their portfolio includes Goo Gone (we know you have some in your cleaning arsenal — and if you don’t, why not?), Five Star Chemicals & Supply, and Green Gobbler. They recently underwent a re-branding to PurposeBuilt Brands for the parent company and we were hired to quickly prototype and launch their new corporate website. The goal was to highlight all the different types of consumer and industrial cleaning products PurposeBuilt Brands oversees. We worked closely with the client to achieve a well-designed & well-organized site with clear user functionality and visual appeal. A great but subtle touch is that just below the header logo and above the footer content we’ve inserted a thin animated gradient divider that slowly shuffles between a few colors. The client’s new branding uses a gradient in their logo and this little touch reinforces that branding.