Peter McGraw is a frequent collaborator of ours, and he came to us with a specific vision. Pete is a jack-of-all-trades, or whatever you would call someone who is even more than that. He’s a professor, humor researcher, book writer, world traveler, keynote speaker, podcaster, and now he’s the founder Clubhouse Clubs that have member numbers in the tens of thousands. Clubhouse is a relatively new social media app that focuses on “rooms” of people talking about specific subjects. Pete’s clubs are diverse, but a few focus on the Solo life — this is an offshoot of his successful podcast Solo. Whether it’s living a remarkable Solo life, traveling Solo, or even being a solopreneur, Pete’s clubs have you covered.
One of the problems with Clubhouse is that there are no readily available hubs for these Clubs.
So we built one.
SoloClubs.com is the one-stop-shop for all things related to Solo. It has even calendars for all the upcoming rooms. It’s a repository for all the moderators of his various Clubs. There are Room Rules, a newsletter signup, and soon will feature written content about what’s happened in the rooms lately, as Peter starts to expand on the groundwork that his Clubhouse clubs have lain. We built the site to take design cues from Clubhouse’s iOS app. So you will see a lot of beige, rounded corners, plenty of emoji, and even stylized images of the mods (Clubhouse folks call them “AVIs”). We paired that design with Pete’s Solo branding, typography and colors to come up
The site may not be large, but it’s largely built on dynamic content. This allows us to very easily update content on the site, whether it’s adding a new club, adding moderators or their various social media links, organized blog posts, and more. The Solo Travel page is a great example of a long-form webpage that is well organized and easy to read on all platforms, creating a seamless viewing experience no matter how you’re using the site.