We art directed New York-based illustrator Jaclyn Vecchitto to achieve a fun design for StillWest Brewery & Grill’s 2019 Oktoberfest celebration. I worked with the client to develop a creative brief that we sent to Jaclyn, who gave us a number of sketches to pick from before moving to a final. We ultimately wanted to take the rich visual history of Oktoberfest and pair it with the large animals found in and around Yellowstone National Park, just a short drive from Jackson, Wyoming. Jaclyn’s illustrative work often features anthropomorphized versions of animals and she was a natural fit for the project. Printed on heather blue shirts.