The Humor Code Branding

Peter McGraw & Joel Warn­er trav­eled the world through­out 2012 research­ing what makes things fun­ny around the globe. They turned their expe­ri­ences into a book, chron­i­cling their trav­els & find­ings. Call­ing their book The Humor Code, Pete & Joel need­ed visu­al brand­ing, busi­ness cards and a web­site to keep their fans up-to-date on their trav­els. While the pub­lish­er ulti­mate­ly rebrand­ed them (as is often the case in pub­lish­ing), this brand­ing helped legit­imize Pete & Joel along the way.