WorldLife Water is a bottled water company located in Denver, Colorado. What sets them apart is that they are the first company to sell water in a bottle that is both biodegradable* & recyclable – including the cap.
One of the important things about packaging design is that it’s important to look at the space you’ll be selling your packaging in as you develop the design. As such, we conducted meetings in natural food stores across the Denver metro area to see what Worldlife’s competition was doing and how we could differentiate their brand. We identified the use of orange as a key color to stand out amongst dozens of other labels. After some rounds of design, a lot of focus grouping among people who are generally considered to be the main purchasers of bottled water in premium grocery stores, we printed revised packaging that updates Worldlife’s presence on store shelves.
Our goals for WorldLife Water were to develop an easy-to-navigate website that highlighted three things:
- WorldLife tastes great
- WorldLife has a unique and game-changing bottle
- WorldLife makes a difference in the world
Corporate Identity Package
WorldLife had a logo and some other visual direction, so Fermentable Sugar worked within their existing visual framework to further brand WorldLife in a professional light. The client ordered business cards, letterhead, and envelopes – all printed on 100% post-consumer recycled paper.
*Testing of ENSO RESTORE bottles show 32.7% landfill biodegradation in 10 months.