Atom Brewing Company Branding
Atom Brewing Company Branding

Atom Brewing Company Branding

Client

Atom Brewing Company

Year

2016

Type

Branding

When we worked with Atom Brew­ing Com­pa­ny’s orig­i­nal­ly, their brand was intend­ed to be inspired by retro 1950s Space-age com­ic-book cul­ture. Before they opened, how­ev­er, own­ers Jeff & Chris Porn shift­ed their busi­ness mod­el to focus on wood-aged farm­house beers, sour beers & in gen­er­al tak­ing a more old-world approach to brew­ing. We took their orig­i­nal brand­ing and mod­i­fied their visu­al iden­ti­ty to match this new direc­tion. The result­ing designs reflect their new approach to brew­ing while main­tain­ing some of the orig­i­nal aspects of our ini­tial work.