We had the chance to develop branding for Tailwater Instruments, a Colorado-based instrument company. Like many bluegrass musicians in Colorado, the Tailwater founders have a close connection to fly fishing in the state’s pristine mountain rivers. We developed a list of nearly 100 brand names related to Colorado, fly fishing, powder skiing, and more. The client decided on Tailwater — the stretch of a river below a dam that often has wonderful fishing because of the controlled amount of water released from the dam. Often a river’s tailwaters are more fishable, even when other rivers are running too fast or too high.
We also had the amazing opportunity to use the branding to develop a custom abalone and mother of pearl inlay design for the TW-F5 mandolin headstock. It’s exhilarating to see our designs end up on something so tangible and unique.