The Reef Fly Shop Website
The Reef Fly Shop Website

The Reef Fly Shop Website

Client

Trophy Trout Outfitters

Year

2015

Type

Website

The Reef Fly Shop (TRFS), on the banks of the North Plat­te River’s Grey Reef near Alco­va, Wyoming is the pre­mier fly shop on that stretch of riv­er. The guides are friend­ly, knowl­edgable, and work their tails off to help you catch as many fish as you pos­si­ble can as you float down the beau­ti­ful riv­er. Their pre­vi­ous web­site was dat­ed and we worked with the own­ers to get the site to reflect the fly shop’s high lev­el of pro­fes­sion­al­ism. Large full-page pho­tos high­light the nat­ur­al beau­ty of the region, as well as the healthy and large trout that are pulled out of the waters.

The web­site has detailed infor­ma­tion on the var­i­ous stretch­es of riv­er that TRFS takes their clients to, and their Cur­rent Fish­ing con­di­tions page has a recent blog entry, an updat­ed to-the-minute weath­er sta­tion, links to stream­flows & road con­di­tions, as well as their Insta­gram feed — giv­ing you a real-time look at what’s hap­pen­ing on the riv­er.

We also worked with Nerdy Mind to devel­op a sol­id site map and SEO plan to help them rank very well in Google search­es.