The Reef Fly Shop Website


Trophy Trout Outfitters





The Reef Fly Shop (TRFS), on the banks of the North Plat­te River’s Grey Reef near Alco­va, Wyoming is the pre­mier fly shop on that stretch of riv­er. The guides are friend­ly, knowl­edgable, and work their tails off to help you catch as many fish as you pos­si­ble can as you float down the beau­ti­ful riv­er. Their pre­vi­ous web­site was dat­ed and we worked with the own­ers to get the site to reflect the fly shop’s high lev­el of pro­fes­sion­al­ism. Large full-page pho­tos high­light the nat­ur­al beau­ty of the region, as well as the healthy and large trout that are pulled out of the waters.

The web­site has detailed infor­ma­tion on the var­i­ous stretch­es of riv­er that TRFS takes their clients to, and their Cur­rent Fish­ing con­di­tions page has a recent blog entry, an updat­ed to-the-minute weath­er sta­tion, links to stream­flows & road con­di­tions, as well as their Insta­gram feed — giv­ing you a real-time look at what’s hap­pen­ing on the river.

We also worked with Nerdy Mind to devel­op a sol­id site map and SEO plan to help them rank very well in Google searches.