We were approached by Highside Brewing to split off their BBQ business into a new brand. They were set on the name Colorado BBQ so we set out to build a brand identity that would match their vision. Part of their physical identity is to serve food out of a food truck (even though their food is made in their kitchen). We decided on a visual identity that would look like a chrome badge that might go on a vehicle. We used a reference to the Colorado flag for the CO portion of the branding, and then found & modified a complementary typeface for the BBQ text. While the chrome-styled branding is the preferred treatment for Colorado BBQ, the mark works very will in a solid color and on any background, light or dark.
We are not affiliated with any company who puts vinyl wraps on cars, or stickers on your vehicle (and neither are our clients, either current or former). If someone contacts you about this, they are a scammer and should be reported to the FTC.