Dos Luces Brewery applies a modern craft brewing process to Pre-Columbian fermented beverages. They’re also one of the only breweries in the country who brew Chicha (an Incan beverage) and Pulque (made by the Aztecs, Maya, and others).
Owners Judd Belstock & Sam Alcaine wanted to pay homage to the vibrant artistic traditions of Central & South America to brand their unique brewery concept. We looked through countless art collections to find source material to develop their visual identity. We focused on the sun & moon to reference Inti (the Incan sun god, and the name of Dos Luces’ Chicha) & Metztli (the Aztec goddess of the moon, and the name of their Pulque). The other symbols in the branding are also directly pulled from the artwork of both cultures. Silver and gold were selected as the colors for the branding as they were extensively mined and used for art in both Aztec & Incan culture.
The resulting branding pays tribute to these Western Hemisphere cultures that thrived for thousands of years, while also integrates Dos Luces into the current craft brewing culture.