Pre-Film Video Ad
Ads like this were customized to play before each film. We worked with wonderful professional voiceover actor Heather Capri to update the video ad with a fun snippet of audio that would relate to the movie, as well as relate to the people who bought tickets for the movie. Without a budget to develop a unique live-action video for each week (or even for 1 ad), this slide-based design allowed us to stay under budget as well as customize the ad weekly.
[arve url=“https://youtu.be/yZl3AqOpea4”]
Other marketing efforts
The Rackhouse Pub ran weekly contests to give away free tickets on the VIP Party Bus that went round-trip from the bar, and we collected an email list and ran the contest weekly. We developed print posters and ran an extensive social media campaign to raise awareness.