The Rackhouse Branding

Orig­i­nal­ly sit­u­at­ed “in the bosom of Stranahan’s Col­orado Whiskey Dis­tillery”, The Rack­house is a Den­ver restau­rant now locat­ed in the trendy RiNo neigh­bor­hood in Cen­tral Den­ver. A rack­house is the loca­tion of a dis­tillery where they age whiskey in charred White Amer­i­can Oak bar­rels. Fer­mentable Sug­ar devel­oped retro brand­ing that reflect­ed the Rack­house Pub’s unique loca­tion. WHen they moved we updat­ed the brand­ing to remove “Pub” from it as the Rack­house is now more of a tast­ing room for Bier­stadt Lager and, until recent­ly, C Squared Ciders.