Ads like this were customized to play before each film. We worked with wonderful professional voiceover actor Heather Capri to update the video ad with a fun snippet of audio that would relate to the movie, as well as relate to the people who bought tickets for the movie. Without a budget to develop a unique live-action video for each week (or even for 1 ad), this slide-based design allowed us to stay under budget as well as customize the ad weekly.
The Rackhouse Pub ran weekly contests to give away free tickets on the VIP Party Bus that went round-trip from the bar, and we collected an email list and ran the contest weekly. We developed print posters and ran an extensive social media campaign to raise awareness.